E65: Inside Our AI Sales Stack - Kyle Norton | CRO @ Owner.com
Owner.com injects AI-generated local name drops and pain points into Salesloft so reps make 150-200 dials and reach 20-30 decision makers a day. Seat applied-AI specialists next to reps and pilot in small batches.
Listen on Apple Podcasts from 1:37 ↗
- Format
- Podcast
- Creator / show
- The Revenue Leadership Podcast with Kyle Norton
- Useful part starts
- 1:37
- Tools mentioned
- SalesloftClaude
Summary notes
Notes from show description and chapters.
- 1:37 Scaling AI-driven SMB sales.
- 3:43 The PICRIOS cold-call structure.
- 6:25 Run GTM engineering experiments in small batches (e.g. shifting call blocks to 5pm).
- 8:38 Structure an applied AI team; seat specialists next to frontline reps.
- 15:39 Personal branding for GTM recruiting (replaced recruiting agencies, per host).
- 26:38 Buying vs building data stacks.
Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.
Get one sourced playbook a week
One email a week. Real deployments, sourced. Unsubscribe anytime.