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What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)

Lenny's Podcast · Nov 30, 2025 · 1:26:02

Thumbnail: What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)

Vercel's COO on the rise of the GTM engineer, how she applies AI agents in sales processes, when to hire a GTM engineer, the GTM tool stack, and the changing build-vs-buy math for GTM tools.

Watch on YouTube from 14:21 ↗

Format
YouTube
Creator / show
Lenny's Podcast
Useful part starts
14:21
Tools mentioned
Gong

Summary notes

Notes from show description and chapters. Full transcript published by the show: read it there.

  • 11:23 The rise of the go-to-market engineer.
  • 14:21 Implementing AI in sales processes.
  • 15:28 Optimizing sales with AI agents.
  • 26:04 When to hire a GTM engineer.
  • 34:24 The GTM tool stack.
  • 40:39 Advice on building a great sales bot.
  • 1:00:37 Segmentation strategies.

Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.

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