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How GTM Engineers Are Rebuilding Sales | Everett Berry, Clay

Dry Run · Aug 26, 2026 · 32:49

Thumbnail: How GTM Engineers Are Rebuilding Sales | Everett Berry, Clay

Clay's head of GTM engineering on GTM loops (data, agents, action, feedback), building a 'golden list' of target accounts, and why good outbound means sending fewer emails.

Watch on YouTube from 9:51 ↗

Note: Guest is Head of GTM Engineering at Clay (a GTM tool vendor).

Format
YouTube
Creator / show
Dry Run
Useful part starts
9:51
Tools mentioned
Clay

Summary notes

Notes from show description and chapters.

  • 6:00 Why the old outbound motion broke.
  • 9:51 GTM loops: data, agents, action, feedback.
  • 12:46 The 'golden list' every founder should build.
  • 14:04 Good outbound means sending fewer emails.
  • 16:24 The campaign that booked ~60% of targets.
  • 25:19 What sales agents will automate first.

Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.

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