My AI Chief of Staff: How I Run GTM with Claude with Charlie Cowan - Pavilion AI in GTM
Live demo of running GTM with Claude Cowork: a local folder 'second brain', a claude.md instructions file, and skills as AI-run SOPs, including a daily 7:30am deal sweep that keeps HubSpot clean. Ends with three takeaways for non-technical executives.
- Format
- YouTube
- Creator / show
- Nicola Anderson (Pavilion London AI in GTM)
- Useful part starts
- 7:23
- Tools mentioned
- Claude CoworkClaudeHubSpotGranolaGmailSlack
Summary notes
Notes from show description and chapters.
- 3:28 Why use Claude Cowork on desktop rather than Claude in a browser.
- 7:23 Set up your local file structure as a second brain.
- 13:16 The claude.md file teaches Claude who you are; it's the foundation.
- 17:51 Connect Claude to HubSpot, Granola, Gmail, Slack.
- 20:00 Skills = AI-powered SOPs; live campaign-builder demo.
- 25:43 Meeting-prep skill so you never go into a call unprepared.
- 28:09 Daily deal sweep: the agent runs at 7:30am without you.
- 32:45 Q&A: is it safe to give Claude access to your email?
- 54:44 Three takeaways: your job as a non-technical executive.
Notes are our paraphrase of the source's show description and chapters, not a transcript. Spot an error? Tell us.
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