A-LIGN: Clay competitive displacement research and data cleanup
A-LIGN replaced a six-month manual research project with Clay workflows delivering detailed competitive and contact insights, fixed bad locations pulled from LinkedIn, and tracked displacement deals via a SPIFF program.
- Business problem
- Manual competitive research took months and still left reps without actionable ‘who uses what’ detail; contact location data was stale.
- Function
- RevOps
- Tools
- ClaySalesforce
- Effort / time to value
- Competitive displacement data live March–May 2025; ongoing enrichment workflows.
Result
Reported result
83% reduction in research costs; $6.8M displacement pipeline ($3.3M closed) over ~6.5 months; 23% of ‘known good’ contact locations found incorrect.
Label: vendor-reported (Clay customer story)
83% reduction in research costs; $6.8M displacement pipeline ($3.3M closed) over ~6.5 months; 23% of ‘known good’ contact locations found incorrect.
Label: vendor-reported (Clay customer story)
Sources
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